Rebearth is a self-developed sub-brand for MUD Jeans, which believes in using innovation and craft by giving new life to the unwanted. The assignment involves creating a retail environment which reflects the essence of Rebearth.
A fully circular and interactive space where sustainability lies at the core, determining store location, store interior and collection, rooted in a material-based and purpose-driven foundation. This ranges from an in-store natural dyeing station using the next-door café's food waste, a soil patch to visualise denim biodegradability or a rainwater tank.
In this research-driven and collaborative project I translated a concept into 3D spatial renderings, a collection book and materials. Together, we created a cohesive brand and retail space, displayed in the previously mentioned components, as well as digital renderings and a visual identity.


3D store rendering
collection booklet
concept board






digital store rendering


floor plan elevations
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visual identity and packaging design





sustainability booklet
