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Rebearth is a self-developed sub-brand for MUD Jeans, which believes in using innovation and craft by giving new life to the unwanted. The assignment involves creating a retail environment which reflects the  essence of Rebearth

 

A fully circular and interactive space where sustainability lies at the core, determining store location, store interior and collection, rooted in a material-based and purpose-driven foundation. This ranges from an in-store natural dyeing station using the next-door café's food waste, a soil patch to visualise denim biodegradability or a rainwater tank. 

 

In this research-driven and collaborative project I translated a concept into 3D spatial renderings, a collection book and materials. Together, we created a cohesive brand and retail space, displayed in the previously mentioned components, as well as digital renderings and a visual identity. 

artistic impression 2.png
artistic impression 1.png

3D store rendering 

collection booklet

concept board

Collection Spread 2.jpeg
Collection Spread 1.jpeg
Form Board-1.jpg
Material board updated-1.jpg
Colour BOARD-1.jpg
Final%20Concept%20Board%20copy-1_edited.

digital store rendering

Facade%20front%20view-Backup-20191204191
Facade%20view%202-Backup-20191210004839f

floor plan elevations

CS%20BB%20FINAL%20(1)-1_edited.jpg
CS%20C%204_edited.jpg
AA%20SECTION%20PDF-1_edited.jpg

visual identity and packaging design

Visuell Identitet Rebearth v 1.0-1-1.jpg
Visuell Identitet Rebearth v 1.0-2-1.jpg
Visuell Identitet Rebearth v 1.0-8-1.jpg
Visuell Identitet Rebearth v 1.0-9-1.jpg
Sustainability Cover+Spread.png

sustainability booklet

Sustainability Spread.png
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