concept development - visual identity - graphic design - material experimentation - print
To oppose the mass waste and loss of originality that comes with mass production, re- is a self-developed brand which employs the handcraft of local artists and designers to transform waste into one-of-a-kind goods embedded with meaning. The combination of handcraft and material recovery creates a sense of mismatched textures, layers on layers and arbitrary color combinations. These are all translated into the brandbook through visual identity, graphic design and materiality to communicate a consistent message on all forefronts.
re- employs the handcraft of local artists and designers to transform waste into one-of-a-kind goods embedded with meaning. The collection booklet is a visual and tactile translation of this brand essence - rough finishings, upcycled materials and techniques rooted in handcraft. This guides the direction of color, form and material for a collection, while allowing visual communication between disciplines.